- Obsessively Organized 90%
- Accuracy on the Golf Course 72%
- Scuba Instructor 15%
- Master of the Custom Contract 101%
JC Cole’s Story
It’s hard to live down a funny moment
I really like order, organization and cleanliness. These things make me happy.
When you show up to a dove hunt, and your pants have perfect pleats and your shirt is so stiff you can’t let your arms hang down to your side—you might pick up a nickname. 20 years later they still call me Starchy.
My first venture as an entrepreneur was owning a Scuba store. It was great, but the long-term financial gain in the middle of DFW wasn’t the best. When I ventured into insurance I started with a Life Insurance company as one of their captive agents, only selling their high-profit centered products. I didn’t take me long to see that I was more interested in the client’s best interest than just that of the Company, JC Cole the Benefits Broker was born.
I like to watch out for the best interests of my clients and I work to make sure they are treated like someone is watching their back when they are vulnerable. Because, when you are making a purchase with a contract you didn’t draft yourself, you are vulnerable.
From the 1st day as a Broker in 1990 until now, its a passion to watch out for my clients best interest regardless of the financial reward.